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    London-based Luke is Australian, unhinged and brilliantly hard core. His first running event was the Marathon des Sables (a self-sufficient 156 miles across Morocco's Sahara desert in six days) for which he trained by running around Mount Everest in Nepal. Then his first triathlon was the Double Brutal, a double Ironman distance event where, among other things, the run goes up and down Mount Snowdon, the highest peak in Wales. 

    Deciding these were all a bit easy, he devised his own challenge codenamed 'The Ultimate Triathlon' - a 12-day 1,300-mile solo triathlon starting with a swim across the Gibraltar Strait from Africa to Europe, transitioning to a bike leg the length of the Spanish coast, and finishing with a run the length of the French coast to finish in Morocco. It was a monster and took Luke to his limits and beyond.

    This video gives you a taster of what it was all about:

    Being unhinged as he is, the madness that was the Ultimate Triathlon is far from Luke's limit, it's just another stepping stone as he searches to push himself and inspire others to get outside of their comfort zones. He has some huge projects in the pipeline and we are over the moon to be working with him on all of them. Find out more about him over at

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