33Shake meet the team
33Shake US tour, video diary day 8: meet the team
Erica, Dan and Warren started 33Shake in 2012 because they’d had enough of the cr@p junk food masquerading as performance nutrition and decided to do something about it. They had never worked in the nutrition industry and had no business background or qualifications, but they brought together a unique skillset between them that allowed them to blow a hole in the sports nutrition industry.
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